Colby Schlicker, 2011 SBMM Class Treasurer and Marketing Communications Officer at Lewis & Clark Bank, Oregon City, Oregon
I really enjoyed the experience of Year 1 and am looking forward to Year 2. Above all else, and above the things that we learn in class, I have gotten the most from connecting with the other students and sharing ideas. Knowing other people in the business has been great and an extremely valuable result of going to the SBMM. The between session assignments have also been an asset to my bank’s strategic plan and payoff is clear. I have made some great friends, to boot. Can’t wait for this year!
Sean Hockenbery, Director of Client Services and Operations at Financial Marketing Solutions
I attended the ABA School of Bank Marketing and Management so that I could gain insight and learn in greater detail the way that banks operate. As I work not for a bank directly, but for a company that serves the banking industry, it was important for me to get the kind of exposure that would help me think like a banker and approach strategic marketing through the eyes of a banker. The experience enabled me to understand the keys to my client’s success. The most enjoyable part of the school was networking and forming long term relationships with marketers and bankers from around the country.
Ryan Housefield, 2011 SBMM Class President and Regional Manager at MARQUIS
During your first year at ABA Bank Marketing and Management School you will appreciate the wide array of relevant and actionable information obtained throughout the various sessions and from the knowledgeable instructors. You will also enjoy the camaraderie and relationships built with peers during class and the fun ‘after-school’ activities. Year two is a great opportunity to reconnect with previous class mates, meet new students/advisors and further your education while applying all you’ve learned to a real life scenario via BanExec. I feel now more than ever Marketing’s role in a bank’s viability is critical and this School will equip you with the tools, inspiration and network to get the job done!
Jamie Snead, Public Relations Manager at StellarOne
I entered banking about three years ago after several years with a local not-for-profit…talk about a culture change! I’ve enjoyed my time so far in the financial industry. It’s definitely an interesting time to be in the industry. As our company grows and changes, I want to have a depth of knowledge in bank marketing beyond just what my job description states. I’m confident that the ABA SBMM will help me achieve a well-rounded knowledge of bank marketing so that I may advance my career and help advance our company to be the best Virginia-based financial services company.
Tim Pannell, CEO/President of Financial Marketing Solutions
I attended the School of Bank Marketing and Management because I wanted to fully understand how marketing could accomplish the strategic goals of the overall bank and not just be pretty. I knew I would gain valuable understanding of the bigger picture and better enable me to do my job within that context.
