Sean Hockenbery, Director of Client Services and Operations at Financial Marketing Solutions
I attended the ABA School of Bank Marketing and Management so that I could gain insight and learn in greater detail the way that banks operate. As I work not for a bank directly, but for a company that serves the banking industry, it was important for me to get the kind of exposure that would help me think like a banker and approach strategic marketing through the eyes of a banker. The experience enabled me to understand the keys to my client’s success. The most enjoyable part of the school was networking and forming long term relationships with marketers and bankers from around the country.
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