Another testimonial

What another previous attendee says about the SBMM:

Jason Kincy, VP/Marketing Manager, Alternative Delivery, for Arvest Bank in AR.

“Attending the SBMM in Boulder was an important professional development step for me as I continued to expand my knowledge base and skill set - allowing me to become a greater asset to my bank. I had worked in bank marketing for a short time and although I had learned the basics and was functional in my position, I did not fully understand how to apply proper process and strategic thinking into my role with the bank. Here I was, two years out of college with little banking experience, and yet I was in charge of our bank's brand image, marketing planning and most importantly our budget! I knew, and my bank knew, that to be the best performer I could be for them - I needed SBMM.

The experience I had from my first years as a bank marketer taught me a lot about the tasks that had to be done, those little checklist items that we all have to do, but I was missing the big picture of how to apply my formal education to banking. College had prepared me with general marketing knowledge and theory, but it was the SBMM that helped me make the connections on how to leverage this information to take our bank marketing to the next level - and gave me the confidence to take action and to make a difference for our institution.”