As bank marketers, we are always looking for ways to be different. As marketers, we can't help but be naturally different. I'm guessing most of us were told as children we were "special". My ABA SBMM year one was one of the most rewarding experiences of my professional career. It is a school for the "gifted" and "special" professionals. You can look forward to a network of peers you will likely have for a very long time.
Be prepared to jump light years ahead of your competition armed with ideas and valuable insight. Be a sponge and absorb all you possibly can. My class of 2010 is a spirited group of great friends and colleagues. Although I try very hard to "be anxious for nothing" - I can't wait for Dallas!
The Flip Video is already packed!
Welcome Year One "special" students - we look forward to meeting you!
Penny Gray
VP-Marketing Director
First Security Bank & Trust
Charles City, IA
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