One of the first things we discovered (during the reception dinner) as the Class of 2012 for the ABA School of Bank Marketing and Management was that each year, the curriculum is re-tooled based on feedback from the previous year.
From a marketing knowledge standpoint, that's awesome. The school is always evolving to meet the needs of the current marketing environment. But, there is still a solid focus on the fundamentals of marketing, management and sales.
Here is a key takeaway from one of my classmates, Angela Preston, AVP of Marketing at ABC Bank:
The takeaway that I wanted to start immediately (and actually did) was the Hot Seat training! It was taught during the sales training class at the very end. The day after I came back to work, I used it in our monthly teller Education/Training class. It worked so well! We had a group of 6 people in the class, and I had each one of them sit in the hot seat and had the others ask questions about something they knew a lot about (icebreaker). So they all got a chance to see how it feels to answer questions about something they already know a lot about. It is interesting because not only was this a great tool once they got to the product/service part of the hot seat training...but when they were doing the icebreaker, they learned so much about their peers in the room. So the takaway from this type of training is really two folds!!
Note: The views presented here are the personal views of our ABA School of Bank Marketing & Management participants and do not reflect the views of their respective banks.
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