Friday, June 24, 2011

Key Takeaways from Year 1 - School of Bank Marketing & Management

From my classmate, Amanda Rolfs, Marketing Assistant at Central National Bank:
Most valuable has to be most of the classes for me. I simply can't pick any one class. However, if you forced me to answer, I'd say I got the most out of the PR & Communication class or the Planning class. I'd have to agree with Phil, Compliance class was definitely the most interesting. It's too bad Chuck Lewis wasn't the headlining comedian at the comedy club. I think we'd have been rolling on the floor. Concept we're using already? I'm picking up bits and pieces from all of the courses; however, the stuff I came home and started right away has got to be some of the tips from the Digital Marketing class. We are doing social media already, but I picked up some great pointers from that and immediately incorporated them into my workday routine.
Note: The views presented here are the personal views of our ABA School of Bank Marketing & Management participants and do not reflect the views of their respective banks.

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