More key takeaways from Year 1. Today's takeaway is from my classmate, Phil Lawrence, AVP/Marketing Specialist at OmniAmerican Bank.
I have found I use the greatest amount of information to be Web related, whether talking about the need to style our writing towards a more staccato style or taking into consideration search engine parameters. The most useful information so far has been the ongoing discussions on maximizing our responses to direct mail. The most interesting? I'd pay money to hear Chuck Lewis do "stand-up compliance" at a comedy club. The man's a compliance artist.
To add an editorial comment, Chuck Lewis' compliance presentation was probably worth the price of the school itself. I don't think any of us knew that compliance could be so entertaining!
Note: The views presented here are the personal views of our ABA School of Bank Marketing & Management participants and do not reflect the views of their respective banks.
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